Mar 02,2023

Private Label Definition: What Does Private Label Mean?

Private labeling is when a supplier or manufacturer produces goods that are retailed, packaged, and sold exclusively by a third party. This means that the first company profits by selling goods to third parties, and the third party profits by selling to consumers. Private labeling is used widely in today's eCommerce landscape, including for private label dropshipping.

Most Successful Private Label Brands

While private labeling can help any venture become profitable, a few companies stand out. This is due to a combination of sourcing quality products, building strong relationships with customers, and engaging in memorable branding. Brands that know how to take an existing product and make the most of it from an eCommerce perspective end up successful. In some cases, private-label products are considered high quality.
Here are a few of the most successful private-label brands:

  • Kirkland Signature. Kirkland sells dozens of consumer products and is one of the most widely recognized and purchased brands ever. Costco's private label success has nearly everything from grocery goods and beauty products to hardware and pet supplies.
  • Pinzon. This towels and bedding product line was one of Amazon’s first private-label brands and has remained successful.
  • Stone & Beam. You’ll find all kinds of home and furniture goods here, like rugs, kitchenware, lights, and chairs.
  • Happy Belly. Another Amazing private label brand that sells packaged foods, like nuts, smoothies, dairy products, and granola.
  • Buttoned Down. A modern fashion brand selling stylish menswear. This is another Amazon success and makes for affordable gift-giving.
  • Presto! This now popular brand sells home consumables such as laundry detergent, toilet paper, and paper towels.
  • Great Value. Walmart’s private label brand sells hundreds of packaged grocery products, such as mustard, snacks, popcorn, and beans.

Why Private Label Bath Bombs Are Pure Magic for Branding

Have you ever wondered why people go crazy for those colorful, fizzy orbs that transform regular baths into luxurious escapes? Well, my friend, bath bombs are straight up magical. But beyond the temporary tub-side euphoria lies clever branding opportunities that can elevate your business to new heights.

Making Your Mark with Private Labeling

Imagine creating a signature bath bomb line customized to your brand that delights customers while screaming your name from the rooftops. With private labeling, you’re not just selling a product; you’re crafting an experience that resonates with your audience on an emotional level. You’re promising your loyal fans a personalized indulgence they can’t get anywhere else. Now that’s making your mark.

Infusing Your Brand into Each Soothing Soak

Picture this - your customer draws a bath after a long, stressful day. There sits your custom bath bomb, adorned with signature scents and shades. As it dissolves, your brand transforms into a blissful experience – one they’ll crave to repeat anytime they want to relax. Clever branding that links directly to feelings of comfort and self-care.

Making a Splash with Value-Added Luxury

Offering private-label products like bath bombs sends the message that you’re not just selling commodities but providing value. An affordable luxury that conveys thoughtfulness sets you apart and rewards loyal customers. That’s powerful branding. Who wouldn’t love being known for must-have indulgences at reasonable prices?

Crafting Excitement with Customization

Now for the best part - making your line uniquely yours through customization. Dream up the perfect scent profiles, shades, shapes, and sizes. Launch seasonal collections or embed surprises inside. With so many possibilities, you can constantly thrill customers with fresh, enticing new creations.

How to Choose a Private Label Bath Bomb Supplier

When choosing a private-label bath bomb supplier, there are several factors to consider:

  1. Quality: Look for a supplier with a proven record of producing high-quality bath bombs.

  2. Customization options: Make sure the supplier offers various customization options, including scents, colors, and ingredients.

  3. Minimum order quantities: Check the minimum order quantities to ensure they align with your budget and business goals.

  4. Turnaround time: Find out how long it will take for the supplier to manufacture and deliver your order.

  5. Pricing: Compare pricing between different suppliers to ensure you're getting a competitive price for the required quality and customization options.

About private label bath bomb manufacturer Boymay

If you are looking for a manufacturer for your wholesale bath bomb business, Boymay Cosmetics Co., Ltd. is trustworthy. This bath bomb manufacturer from China can provide a one-stop service.
Established in 1995, Boymay is a large-scale manufacturer of bath products with over 10 years of experience researching and producing bath bombs and shower steamers.
Our large 40,000-square-meter facility houses 14 automated production lines and over 200 employees. With a daily output of 20,000 units, we uphold stringent quality standards, evidenced by our GMP 211, GMPC, ISO22716, FDA, and SMETA certifications.

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We specialize in OEM services and have built a substantial and experienced pre-sales and after-sales service team, enabling clients from various countries to trust and collaborate confidently.  Our past clients include Disney, Sephora, Claire’s, Kohl, Mad, and Boots.


Here are some of our most popular bath bombs. I hope you like them.

Bath Bomb Gift Set Wholesale Kids Bath Bomb Wholesale
Special Bath Bomb Wholesale Natural Bath Bomb Wholesale
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No. 691, Science & Tech industrial park, Yongshi road, Shiwan town, Boluo county, Huizhou city, Guangdong province, China
+8613531676639(Whatsapp)

Our Services

  • * OEM/ODM services with customized samples.
  • * Package design and formula development support.
  • * Expert technical and marketing guidance.
  • * Reliable shipping service support.